Can a band trademark its name?
Yes. When it comes to bands or musicians, it is common to register trademarks in several classes. Many bands initially register under the entertainment services class to protect their mark in relation to live performances and start building their fan base. As the band grows, they can expand their trademark registration to include other classes like sound recordings and clothing. An example is the Dave Matthews Band, which registered in multiple classes over time, starting with entertainment services and gradually expanding to other categories like sound recordings, clothing, posters, paper goods, interactive computer services, cloth patches, backpacks, blankets, and jewelry. Registering in multiple Classes incurs additional filing fees. The Trademark Office generally requires a specimen, which is proof that a company is selling the identified goods or services in commerce, unless an intent-to-use application is filed.