Do I need to trademark my logo?
Whether you should trademark your logo depends on its importance in growing and distinguishing your business. If you plan on franchising your business or competing on a national or global scale (e.g., conducting interstate commerce or operating websites), trademarking becomes a crucial consideration. If you value your logo design and believe it will remain with your business for years, it is recommended to pursue trademark registration. Even small and local businesses like Starbucks® trademarked their logo early on, recognizing the significance of branding for success.