Blog/Insights

The Definitive Guide for Owners of Foreign Brands Entering the US Market

• Determine the business structure that's best for your brand and the market you're targeting
• Build an online presence to reach the largest audience and break down geographic borders
• Comply with local and federal laws and regulations
• Leverage your trademarks and other IP to scale, attract investors, and build brand loyalty

Apply for a US Trademark Using Brandme

Trademark FAQs

Common Trademark Refusals

• Avoid Generic & Descriptive Marks – Trademarks that are generic or merely describe the product (like “COMPUTER” for computers or “CREAMY” for yogurt) are often refused by the USPTO.
• Understand Surname & Informational Refusals – Marks that are primarily viewed as a surname (“MILLER LAW GROUP”) or just provide information (“FRAGILE HANDLE WITH CARE”) typically cannot be registered.
• Functional Features Can’t Be Trademarked – Designs or features essential to a product’s function, such as a standard bottle shape, are not eligible for trademark protection.

Attract Investors and Add Value to Your Company with a Registered Trademark

• Boost Investor Confidence – Startups with trademarks and patents are up to 10x more likely to secure funding and achieve higher valuations.
• Protect Your Brand & Innovations – Trademark registration safeguards your business from copycats and shows investors you’re serious and future-focused.
• Fast & Affordable Trademark Filing – Our online trademark service makes protecting your intellectual property quick, simple, and cost-effective.

Brandme vs. Competitors

• Transparent Trademark Registration – Brandme offers clear, upfront pricing with no hidden fees or surprise charges, always inclusive of government filing fees.
• Fast & Professional Service – Trademark applications are prepared by a licensed New York trademark attorney and usually transmitted within 24 hours.
• Affordable & Simple Process – With fees often half the cost of traditional law firms, the Brandme Wizard makes trademark filing easy, step-by-step, in plain English.

Brandy Melville v. Temu: Enough is Enough

The owners of the popular brand Brandy Melville have had enough. Bastiat USA, Inc. and Y.Y.G.M. SA (collectively, he “Plaintiffs”) contend that ultra-fast-fashion purveyor Temu is unlawfully profiting from the goodwill associated with Brandy Melville by knowingly selling knockoff goods on its website. In their suit filed at the...

Two Golf Superstars Can’t Avoid Litigating Trademark Claims in California

The effort by two of golf’s biggest names to have a trademark infringement claim litigated in Delaware instead of California has been dismissed by a Delaware federal district court judge. Tiger Woods and Rory McIlroy, along with a sports executive, formed a virtual, interactive golf league in partnership with...

Companies Can Use AI Tools to Detect Fakes and Have Them Removed

AI technology often requires training on billions of copyrighted and trademarked works to function optimally, so AI operators scrape the internet to copy those works without authorization from the IP owners. Once an AI tool is properly trained, a user can prompt it to generate, nearly instantaneously, many variations...

Step-by-Step Guide to Register a US Trademark for Foreign Applicants

  You’ve come to the right place if you’re a foreign applicant seeking to register a trademark in the U.S. By law, foreign applicants must retain a U.S. lawyer to represent them. You will be complying with the law if you use brandme because brandme is the doing business...