Brandy Melville v. Temu: Enough is Enough
The owners of the popular brand Brandy Melville have had enough. Bastiat USA, Inc. and Y.Y.G.M. SA (collectively, he “Plaintiffs”) contend that ultra-fast-fashion purveyor Temu is unlawfully profiting from the goodwill associated with Brandy Melville by knowingly selling knockoff goods on its website. In their suit filed at the...
Read more
Trademark FAQs
What’s a trademark? A trademark is any word, phrase, symbol, sound, scent, or a combination of these that’s distinctive and identifies the source of a particular product. In other words, a trademark lets the public know who sells, produces, or manufactures the goods associated with the mark. A...
Read moreApply for a US Trademark Using Brandme
Apply for a US Trademark Using Brandme International businesses aiming to establish a presence in the US should apply for a US trademark using brandme’s online foreign trademark application options. These services are specifically designed to assist foreign applicants with filings under the Madrid Protocol or directly with...
Read more
Two Golf Superstars Can’t Avoid Litigating Trademark Claims in California
The effort by two of golf’s biggest names to have a trademark infringement claim litigated in Delaware instead of California has been dismissed by a Delaware federal district court judge. Tiger Woods and Rory McIlroy, along with a sports executive, formed a virtual, interactive golf league in partnership with...
Read more
Companies Can Use AI Tools to Detect Fakes and Have Them Removed
AI technology often requires training on billions of copyrighted and trademarked works to function optimally, so AI operators scrape the internet to copy those works without authorization from the IP owners. Once an AI tool is properly trained, a user can prompt it to generate, nearly instantaneously, many variations...
Read moreStep-by-Step Guide to Register a US Trademark for Foreign Applicants
You’ve come to the right place if you’re a foreign applicant seeking to register a trademark in the U.S. By law, foreign applicants must retain a U.S. lawyer to represent them. You will be complying with the law if you use brandme because brandme is the doing business...
Read more
Don’t Lose Your Trademark Because of Bad Behavior
Trademarks can be valuable property. They can be used as collateral to obtain bank loans, as the enticing crown jewel to facilitate an asset purchase agreement or, when a party to a lawsuit fails to appear and has a judgment issued against it, to satisfy the judgment. The controversial,...
Read more
Take Heed of Corporate Realities Because They May Save Your Business
Many fashion designers start out in the business by creating and selling goods under their personal names. They want to establish themselves in the industry and often believe the best way to do so is to release fashions bearing their legal names in the hopes that the public will...
Read more
Sign Up Today and enter BRANDME2K25 to save $100 off your filing fee! GET STARTED. (X)