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Blog/Insights

  • Don’t Lose Your Trademark Because of Bad Behavior

    Trademarks can be valuable property. They can be used as collateral to obtain bank loans, as the enticing crown jewel to facilitate an asset purchase agreement or, when a party to a lawsuit fails to appear and has a judgment issued against it, to satisfy the judgment. The controversial,...

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  • Take Heed of Corporate Realities Because They May Save Your Business

    Many fashion designers start out in the business by creating and selling goods under their personal names. They want to establish themselves in the industry and often believe the best way to do so is to release fashions bearing their legal names in the hopes that the public will...

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  • Jack Daniels and Dog Poop-A Trademark Owner’s Worst Nightmare: Disgust may Equal Dilution but not Trademark Infringement

    The latest decision in the decade-long battle between whiskey maker Jack Daniel’s and the poop-themed squeaky dog toy maker VIP Products (“VIP”) is a win for the distiller giant. However, although Jack Daniel’s prevailed, it failed to obtain the decisive judgment on all counts for which it likely hoped....

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  • Birkins, NFTS and Trademark Infringement in the Metaverse

    The case of Hermes Int’l & Hermes of Paris, Inc. v. Rothschild, 22-cv-384 (JSR) (S.D.N.Y.) has generated widespread interest among those in the legal profession as well as purveyors of luxury fashion goods. The lawsuit was filed in January 2022 by Hermès, the makers of the uber-chic and expensive...

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  • Image of Brandme Wizard. Brandme is the fast, easy, and affordable online trademark registration platform.

    5 Reasons to Choose Brandme

    Your Trusted Online Trademark Registration Service   1. Competitive Pricing. 2. No Hidden Fees. 3. Expert Counsel. 4. 100% Remote Service. 5. Quick Processing.   Secure Your Brand with Brandme: Five Reasons to Choose Us 1. Competitive Pricing Save up to 50% with Brandme! The average cost for a...

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  • Owning a Registered Trademark: Your Best Tool for Removing Infringing Content on the Internet

    Owning a Registered Trademark: Your Best Tool for Removing Infringing Content on the Internet In today’s digital age, social media has become a powerhouse for promoting creative content. From artwork and music to literary works and videos, the ability to reach a global audience with minimal effort and expense...

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  • A Registered Trademark May Help Visual Artists Protect Their Unique Styles in the Fight Against AI Text-to-Image Generators

    A Registered Trademark May Help Visual Artists Protect Their Unique Styles in the Fight Against AI Text-to-Image Generators A recent order on a motion to dismiss in the case of Sarah Andersen, et al. v. Stability AI Ltd., et al., WL 3823234 (N.D. California 2024) should raise red flags...

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  • AI-generated image of a person holding an umbrella entering a building with shining light, with text 'Overcoming Market Entry Barriers with a US Trademark.' Brandme offers online trademark registration services in the USA. It's an affordable online trademark registration for small businesses.

    Online Trademark Registration Service

    Secure Your Brand with Ease: Brandme offers the best online trademark registration service available. Protecting your brand has never been easier or faster. Our intuitive, 100% online platform simplifies the process of securing your trademark, ensuring that your business is protected from infringement and unauthorized use.   Why Trademark Registration...

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  • Green Guides and Their Effect on Trademark Registration

    The Federal Trade Commission is expected to publish its once-every-decade Green Guides later this year. These guidelines are meant to prevent “greenwashing,” which is the act of misleading consumers into thinking certain products are environmentally friendly and sustainable, i.e., “green,” by ensuring brand owners’ transparency and truthfulness when advertising...

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  • Overcoming Market Entry Barriers with a US Trademark

      Entering the US market presents numerous challenges for foreign businesses, and the absence of a registered trademark can exacerbate these difficulties. In this part, we will discuss the specific hurdles faced by businesses without a US trademark and outline a growth strategy that emphasizes the importance of trademark...

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