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Blog/Insights

  • Trademark FAQs

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  • AI-generated image of a happy business woman excited and holding a trademark registration certificate

    Common Trademark Refusals

    • Avoid Generic & Descriptive Marks – Trademarks that are generic or merely describe the product (like “COMPUTER” for computers or “CREAMY” for yogurt) are often refused by the USPTO.
    • Understand Surname & Informational Refusals – Marks that are primarily viewed as a surname (“MILLER LAW GROUP”) or just provide information (“FRAGILE HANDLE WITH CARE”) typically cannot be registered.
    • Functional Features Can’t Be Trademarked – Designs or features essential to a product’s function, such as a standard bottle shape, are not eligible for trademark protection.

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  • Attract-Investors-and-Add-Value-Image-Brandme

    Attract Investors and Add Value to Your Company with a Registered Trademark

    • Boost Investor Confidence – Startups with trademarks and patents are up to 10x more likely to secure funding and achieve higher valuations.
    • Protect Your Brand & Innovations – Trademark registration safeguards your business from copycats and shows investors you’re serious and future-focused.
    • Fast & Affordable Trademark Filing – Our online trademark service makes protecting your intellectual property quick, simple, and cost-effective.

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  • Brandme vs. Competitors

    • Transparent Trademark Registration – Brandme offers clear, upfront pricing with no hidden fees or surprise charges, always inclusive of government filing fees.
    • Fast & Professional Service – Trademark applications are prepared by a licensed New York trademark attorney and usually transmitted within 24 hours.
    • Affordable & Simple Process – With fees often half the cost of traditional law firms, the Brandme Wizard makes trademark filing easy, step-by-step, in plain English.

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  • AI-generated images of products displayed on a computer monitor bearing the Nike 'swoosh' symbol, Adidas trademark, and Chanel logo, with the word 'FAKE' superimposed over them and the phrase 'Trademark Infringement' below the monitor

    Brandy Melville v. Temu: Enough is Enough

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  • Two Golf Superstars Can’t Avoid Litigating Trademark Claims in California

    The effort by two of golf’s biggest names to have a trademark infringement claim litigated in Delaware instead of California has been dismissed by a Delaware federal district court judge. Tiger Woods and Rory McIlroy, along with a sports executive, formed a virtual, interactive golf league in partnership with...

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  • Companies Can Use AI Tools to Detect Fakes and Have Them Removed

    AI technology often requires training on billions of copyrighted and trademarked works to function optimally, so AI operators scrape the internet to copy those works without authorization from the IP owners. Once an AI tool is properly trained, a user can prompt it to generate, nearly instantaneously, many variations...

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  • Don’t Lose Your Trademark Because of Bad Behavior

    Trademarks can be valuable property. They can be used as collateral to obtain bank loans, as the enticing crown jewel to facilitate an asset purchase agreement or, when a party to a lawsuit fails to appear and has a judgment issued against it, to satisfy the judgment. The controversial,...

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  • Take Heed of Corporate Realities Because They May Save Your Business

    Many fashion designers start out in the business by creating and selling goods under their personal names. They want to establish themselves in the industry and often believe the best way to do so is to release fashions bearing their legal names in the hopes that the public will...

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