Blog/Insights

Can the Word Fuck be Registered as a Trademark? Fuck yes!

• Can “Fuck” Be Trademarked? – The Federal Circuit held that there is no absolute ban on registering the word “fuck” as a federal trademark, sending the case back to the TTAB to devise a clear standard.
• Brunetti v. USPTO Trademark Dispute – Erik Brunetti’s bid to register FUCK for goods and services underscores major concerns with the “failure to function as a trademark” rule.
• Trademark Law & USPTO and TTAB Rulings – With more than 2,300 FUCK-related marks already approved, the Court’s ruling sparks a debate about trademark prosecution consistency.

In Use Applications/ Acceptable Specimens

• Purpose of Specimens - When filing an in-use trademark application, you must submit a specimen to the USPTO. This proves you are actively using the mark in commerce and not just reserving it.
• What Counts as a Specimen - Typically, a showing the mark with the goods/services.
• Bona fide Use - All specimens must reflect real commercial use at the time of filing, not just intent or mockups.

The Definitive Guide for Owners of Foreign Brands Entering the US Market

• Determine the business structure that's best for your brand and the market you're targeting
• Build an online presence to reach the largest audience and break down geographic borders
• Comply with local and federal laws and regulations
• Leverage your trademarks and other IP to scale, attract investors, and build brand loyalty

Apply for a US Trademark Using Brandme

Trademark FAQs

Common Trademark Refusals

• Avoid Generic & Descriptive Marks – Trademarks that are generic or merely describe the product (like “COMPUTER” for computers or “CREAMY” for yogurt) are often refused by the USPTO.
• Understand Surname & Informational Refusals – Marks that are primarily viewed as a surname (“MILLER LAW GROUP”) or just provide information (“FRAGILE HANDLE WITH CARE”) typically cannot be registered.
• Functional Features Can’t Be Trademarked – Designs or features essential to a product’s function, such as a standard bottle shape, are not eligible for trademark protection.

Attract Investors and Add Value to Your Company with a Registered Trademark

• Boost Investor Confidence – Startups with trademarks and patents are up to 10x more likely to secure funding and achieve higher valuations.
• Protect Your Brand & Innovations – Trademark registration safeguards your business from copycats and shows investors you’re serious and future-focused.
• Fast & Affordable Trademark Filing – Our online trademark service makes protecting your intellectual property quick, simple, and cost-effective.

Brandme vs. Competitors

• Transparent Trademark Registration – Brandme offers clear, upfront pricing with no hidden fees or surprise charges, always inclusive of government filing fees.
• Fast & Professional Service – Trademark applications are prepared by a licensed New York trademark attorney and usually transmitted within 24 hours.
• Affordable & Simple Process – With fees often half the cost of traditional law firms, the Brandme Wizard makes trademark filing easy, step-by-step, in plain English.