Is it possible to trademark a fashion brand?
Yes, you can trademark a fashion brand, and registration can help protect it from others selling clothes under the same name or logo. However, the Trademark Office may not approve an application for clothing that simply features a slogan on a t-shirt. Generally, the word or phrase should function as a brand name rather than an attempt to monopolize a slogan, unless the slogan is tied to a specific product like Nike’s “Just Do It.” The Trademark Office often requests evidence that the words are being used as a brand, such as labels, tags, or coat hangers with the brand name on them. Fashion brands usually start with Class 25 for clothing and may expand into other areas like jewelry or handbags, which require additional filing fees to the Trademark Office.