What’s a trademark?
A trademark is any word, phrase, symbol, sound, scent, or a combination of these that’s distinctive and identifies the source of a particular product. In other words, a trademark lets the public know who sells, produces, or manufactures the goods associated with the mark. A trademark can also encompass the look and feel of a product’s design or packaging, known as “trade dress.”
Why is having a registered trademark important?
A trademark is essential because it enables consumers to distinguish between competing brands and helps brand owners protect their investments. Here are some ways on why it’s important to have a trademark:
Brand Protection: Prevent others from using your name, logo, or slogan.
Consumer Trust: Build recognition, consistency, and loyalty.
Legal Advantage: You get exclusive rights and stronger court protection.
Business Value: Trademarks are assets that can increase company value.
Do I Really Need a Trademark if I’m Just Starting Out?
Yes, especially if you’re a small business or just launched your brand. Many small businesses make the mistake of not registering their trademarks because they believe they can’t afford the expense or think that it’s not necessary until their company gets bigger. Don’t fall into this trap, here’s why:
Protect Your Name Early: If someone registers your name first, you may be forced to rebrand.
Stop Copycats: A registered trademark gives you legal tools to prevent imitators.
Build Brand Trust: Customers take your brand more seriously when it’s protected.
Unlock Platforms: Many e-commerce sites (like Amazon) require a registered trademark for brand protection tools.
Increase Business Value: Trademarks are assets you can license, sell, or even use as collateral.
Save on Legal Costs: Early registration helps avoid costly disputes later on.
How do I register my trademark with Brandme?
Filing a trademark application with Brandme involves several steps to ensure your trademark is properly protected.
Step 1: Create an account
Step 2: Search your mark (free or comprehensive)
Step 3: Fill out the form
Step 4: Review & sign
Step 5: Brandme files within 24 hours
Step 6: Track progress on your dashboard
Once your trademark application is successfully registered, you will receive a certificate that grants you exclusive rights to use your logo for the registered goods or services.
Why use brandme to apply for a trademark?
Brandme makes trademark registration fast, affordable, and attorney-backed — without the fine print.
Transparent pricing, efficiency, and simplicity separate us from our competitors. The price listed on our website is your total out-of-pocket cost with all government fees included.
You can complete the trademark application in under ten minutes by simply visiting our website. Brandme will then transmit it to the Trademark Office typically within 24 hours of receiving your signed declaration. Unlike some of our competitors, there’s no need to fill out a few questions, pay a fee, schedule a call with a representative, talk with the rep, fill out more questions, pay government fees, and then wait for the application to be eventually transmitted to the Trademark Office sometime in the future.
Brandme has streamlined the application process and simplified the legal jargon associated with trademark prosecutions. We understand that brand owners have more important things to do than wading through legalese and learning trademark law just to file an application. We’re trademark nerds. Let us do that for you. We like it.