What is a proper specimen for the use of a mark with services?
In the case of services, a proper specimen must demonstrate the mark being used in providing or advertising the services. Examples of acceptable specimens include signs, brochures, advertisements, websites, business cards, or stationery that display the mark and make reference to the services. Simply displaying the mark itself without any indication of the services would not be acceptable. For example, if the mark “2FRESH” is being registered for retail stores featuring men’s sportswear, an acceptable specimen would show the mark in the clothing store in close proximity to merchandise for sale.