Why run a search for similar trademarks?
Searching for similar trademarks helps avoid duplicating pre-existing marks and potential rejection of the application, saving nonrefundable application fees. It is easier for newer companies to make name changes during the early stages rather than after substantial investment in the brand. Additionally, a comprehensive search covers not only Trademark Office filings but also domain names, state registrations, company names, and d/b/a (doing business as) filings.